It is a myth for a reason. No, really—in today’s world, you don’t have to be a starving artist because, thanks to the internet, anybody can make money online.
So, if you’re a designer, an artist, or just a creative person looking to sell art online and build a passive income stream, then keep on reading.
In this article, I’ll show you how to start selling art online without any hassle—from creating digital files to building a store and licensing your art.
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As a bonus, you’ll also get examples of five different ways to make money online with art, including my thoughts on NFTs. Are you ready to become the next myth-buster?
According to Statista, digital art purchasing skyrocketed in 2021 and, in the US alone, the art market was estimated at $13.3 billion. I think it’s safe to say that the positive trend of selling art online will definitely continue.
In fact, you don’t even need to have a large audience to make a profit—according to Gallup research, 70% of economic decision-making is emotional and only 30% is rational. In other words, profit depends entirely on getting to the heart of your customer.
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So, as long as you have followers who love you and your art, your chances of making a profit are pretty much guaranteed.
Also, the sheer volume of digital art posts and successful artists on Instagram is just more proof that art is and always will be in high demand.
To give you some passive income ideas and inspiration, let’s go over at least five different examples of artists selling art online.
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Take Sellfy creator SilverLyons. This California-based digital artist offers premade emotes and bit badges—some for sale and some as freebies—for streamers on Twitch. So, if you love graphic design and gaming or streaming, why not combine both hobbies and sell something similar?
If you know how to create artistic AR filters, then this could be a fun way for you to earn passive income. For instance, digital artist Wonder Milk makes money from selling Instagram filters to her fans and other IG users on her Sellfy store.
Alternatively, you can also sell custom art or graphic design resources such as premade logos, wallpapers, backgrounds, digital portraits, etc. For example, graphic designer Clint English sells a whole bunch of graphic design resources as well as mockups to other creators.
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Fonts play a serious part in web branding, which explains the growing interest. For freelance graphic designers, this might be the best moment to jump on the bandwagon and offer creative fonts for sale. Take Sellfy store iwantype that specializes in creating and selling unique Arabic and Latin fonts.
According to research analysts, the global home decor market is steadily growing by almost 20% a year. So, why not use this to your advantage and start selling printable wall art or party decorations? For example, Sellfy store Fresh Birthday Designs sells digital art prints for birthday parties, baby showers, etc.
Sellfy is an easy-to-use eCommerce platform for creators and artists looking to start an online busines. You can sell anything with Sellfy (not just art!)—digital downloads, subscriptions, physical goods, and even print-on-demand merchandise.
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In addition to that, Sellfy has powerful sales and marketing tools, beautiful pre-made store themes, an intuitive store customizer tool, built-in store analytics, including print-on-demand service.
With Sellfy, you can prepare as many as 50 files per product—you don’t have to upload each product one by one. Or, if you’d prefer to offer your product as single or multiple folders, you can create compressed .zip or .rar folders.
Sellfy also supports all static file formats, and your file size can be up to 10 GB per product. Plus, we have unlimited bandwidth and storage!
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Now, the next step is to open a Sellfy store so that you can sell your art online. I’ll show you how to build and customize your store in less than 5 minutes!
Now that you’ve set up your own website, you can start uploading your art! Locate the option to add digital products under your dashboard’s PRODUCTS section. Then, click Add new product and start uploading your product files.
Once you’ve created your products and added your designs, you can generate mockups with Sellfy, use your own product images, or mockup resources such as Clint English or Placeit.
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To sell art or not to sell art on online marketplaces? That is the question that many artists will have when they’re looking for a place to sell art online.
However, I wouldn’t recommend that for the simple reason that you’ll just end up paying more fees. And, if you’re only just starting out, you will want to optimize your expenses as much as possible.
So, what’s your best option? Well, the easiest way to figure that out is to look at the pros and cons of each option. So, let’s start with selling on online art marketplaces first.
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Another thing to consider is that a lot of these platforms come with hidden fees. For example, Etsy will charge a hefty percentage of your online sales, while Shopify will charge a hefty fixed price (their cheapest plan is $29/month).
So, how much can you sell digital art for? I’d say it’s entirely up to you since prices tend to vary wildly from one digital artist to another.
But, overall, a value-based pricing strategy tends to work best for art or just about any type of digital product in general.
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According to a study conducted by ResearchGate, value-based pricing is the most suitable approach for an artist aiming to make money and optimize profitability.
With value-based pricing, you emphasize quality over quantity. So, instead of pricing your art according to the cost of production and distribution, you price it according to its actual worth or value.
In other words, you can price your art above the market average, which will help you earn more profit in less amount of time. And, that’s because, for a lot of people, higher pricing implies higher quality.
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But, to really make this strategy work for you, you will need to convince your customers first, and ensure that they have a clear understanding of what value you are offering. You can do that by highlighting what’s unique or different about your art.
Generally, artists will not (and should not) allow anyone else to resell or duplicate their original art. The rights will always belong to the artist unless the artist has explicitly stated otherwise.
For instance, if a Sellfy creator wants to use trademarked designs with their own print-on-demand t-shirts, they will need to obtain a licensing agreement from the copyright owner (the artist) and send it to our support team.
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A lot of print shops will ask for the same thing, so it’s a good idea to include an agreement in your product file so that your buyers (and the print shops) won’t have to reach out to you.
But, don’t let that discourage you from selling! If you’re using Sellfy, then your art is already in good hands as all products are hosted on a secure cloud server.
Thanks to the rise of crypto, we’re also experiencing an NFT (non-fungible token) boom. Many emerging artists are now asking themselves if they should sell art as NFTs and make money.
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The Statista Research Department says that NFTs experienced a huge increase in 2021 and that the total sales value peaked at 11.16 billion USD. According to Decrypt, NFTs literally started a digital art renaissance and they’re not going anywhere—they’re here to stay.
Even a quick Google search will turn up wild stories about independent artists’ earnings going from zero to thousands just from selling NFTs. So, if that’s something that interests you and you’re already familiar with crypto, then I don’t see why you shouldn’t give it a try.
Do you have more questions? Sellfy Help Center has answers to the most frequently asked questions, and you’re always welcome to reach out to our support team at support@sellfy.com at any time.
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Susanna is Sellfy's Content Guru with a genuine passion for copywriting, storytelling, and eCommerce. With years of content marketing experience behind her, she helps to create the best possible landing pages, posts, emails, and other types of copy. She also keeps close tabs on social media trends and enjoys digging deep into marketing psychology.
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